To celebrate the Holy Month of Ramadhan, GO-JEK created a feature on their app to say thank you to the drivers for their efforts. So in order to introduce this new feature on the apps, we have a story about a lady GO-JEK driver who gives a present to her daughter on the first day of the fasting month.
Recently we collaborated with Hijup, an online fashion market specialising in modest wear for muslim women. For this project, Hijup wanted to put emphasis on women who make positive changes in their surroundings.
This time, we collaborated with McCann Indonesia to make a digital advertisement for L’Oréal Revitalift. The concept of this project was about 3 friends having a reunion after being friends for more than a decade. During this reunion, they re-created an old photograph pose and start comparing the differences in their skin between then and now.
Life here in Jakarta is pretty awesome when you have a company like Gojek to cater to your everyday needs… They offer services that really help to make life easier if you’re short on time, or basically just too lazy to leave the comfort of your surrounds.
This time, we were filming a project for Samsung. The story was about a girl who experiences an adventurous trip of her lifetime. As it was already decided that the main talent would be Eva Celia, we only needed to do the casting for the male talent.
This time, Anatman had a chance to make a documentary project as a campaign from Coca-Cola on the nickname and bullying phenomenon in Indonesia. Most Indonesians are given nicknames, whether it is derived from their names or from their physical appearances. So this time Coca-Cola wants to raise the awareness to call people by their birth names, because behind every name, there are prayers and hopes from the parents.
For the release of Note 5, Samsung wants to have 3 different stories and 1 manifesto. The stories consist of a working mom, a graduated son, and a woman who wants to travel. And for these 3 stories, we divided them into 2 days shooting. The first day is located in a studio and the second one is in Karawang, Bekasi.
In early July, we had a project for Acuvue who wanted to make a digital viral video that would also be used for cinema. They wanted to emphasize the ease and worry free aspects of wearing contact lenses.
Anatman Pictures has worked with FWD Insurance Indonesia several times. This time, FWD wanted to bring up the issue of realising unexecuted plans as its theme for the campaign, as most of us have at least one or more unexecuted plans. There were three different professions chosen to speak about their unexecuted plans : a musician, traveler, and scuba-diver.