Author: Fikri

COCOWORK – #UbahCaraKerjamu

Client: COCOWORK Production Year: 2018 Maybe some of us will be confused when we hear the term ‘co-working space’. Through this video, EVHIVE is rebranding their company to COCOWORK and introducing the audience to a new era of working. With the hashtag #UbahCaraKerjamu or in English ‘Change the Way You Work’, COCOWORK invites us not...

GO-JEK – Dari Indonesia, Untuk Indonesia – Indonesia Raya 3 Stanza

Not many people know that the original Indonesia national anthem, Indonesia Raya, consists of 3 stanzas. Most Indonesians only know the first stanza. The song was introduced by its composer, Wage Rudolf Supratman, on 28 October 1928 during the Second Indonesian Youth Congress in Jakarta. In July 2017, the original Indonesia Raya was re-introduced to all Indonesia citizens.

Ricola – TVC

You must have heard the famous Ricola jingle. Yes, the one with some kind of trombone sound! Anatman Pictures had the chance to shoot a Ricola TVC. Woohoo! RedComm as the agency prepared a brilliant concept for this video. We prepared everything to make sure the production went perfectly and smoothly.

Bukalapak Komunitas – Pak, Maafin Ibu Ya!

One night my phone was ringing. I saw the caller: Putra. I picked the phone up.

“Fik, have you ever write a script for commercial?”

“Umm, I haven’t. Why do you ask?”

“Do you want to write a script for Bukalapak commercial?”

“I’ve never tried before. But that’s a challenge. Okay, I will. What do you want?”

Putra explaining the brief. Then I googling how to write a script.

Voila! The script is done. That’s my first experience in scriptwriting.

GO-JEK #HidupTanpaBatas – Michael Essien

I was extremely happy when I got the news: Anatman Pictures will shoot Essien. Yes, Michael Essien! As a football fan since I was a boy (i’m still a boy, anyway) and Chelsea FC is one of my favorite football clubs, the news is oasis in a desert!

For a huge name like Essien, I would totally understand if he was arrogant and acted like a rockstar. But he doesn’t. He’s very humble and down to earth.