In December, we celebrate Mother’s Day in Indonesia. For this project we collaborated with Arcade Indonesia for Pond’s to make a short movie on the power of Mothers expressions. The movie consisted of 5 different stories between mothers and their children: a bike, school, fighting over the tv remote, hospital and bedroom scenes.
After a couple of weeks of much needed break over Christmas, we were excited to be starting the year afresh with a great experimental project for Koko Krunch. This was our first time to be shooting a full ‘point of view’ digital film and TVC where you will be able to click online whether you want to see the story from the child’s or mum’s point of view.
This time, we were filming a project for Samsung. The story was about a girl who experiences an adventurous trip of her lifetime. As it was already decided that the main talent would be Eva Celia, we only needed to do the casting for the male talent.
This time, Anatman had a chance to make a documentary project as a campaign from Coca-Cola on the nickname and bullying phenomenon in Indonesia. Most Indonesians are given nicknames, whether it is derived from their names or from their physical appearances. So this time Coca-Cola wants to raise the awareness to call people by their birth names, because behind every name, there are prayers and hopes from the parents.
For the release of Note 5, Samsung wants to have 3 different stories and 1 manifesto. The stories consist of a working mom, a graduated son, and a woman who wants to travel. And for these 3 stories, we divided them into 2 days shooting. The first day is located in a studio and the second one is in Karawang, Bekasi.
This time, Johnson & Johnson (J&J) and Ministry of Health (MoH) wanted to make a public service announcement (PSA) about worming disease. This project was our first PSA and our second project to be broadcast on national television.