In Indonesia, Ramadan is an extraordinary and holy month. We have special and unique ways to celebrate Ramadan and Eid Mubarak (‘Lebaran’ in Bahasa Indonesia). Based on that insight, Anatman Pictures collaborated with Grey and P&G to make a very emotional video to celebrate Ramadan, basing it on one of the most important people in our lives who are often taken for granted, our mothers.
When I, as Anatman’s scriptwriter, was writing the script for GO-JEK’s Ramadan campaign video, I imagined a wise and old guy to be cast as the main GO-JEK driver. Based on GO-JEK’s initial thoughts, the plot was to be about a GO-JEK driver helping people to celebrate Ramadan, especially during the break fasting. The driver realizes the small acts of kindness that he gives can lead to other acts of kindness.
Ramadan is special month for Muslim. In Indonesia, we have ‘mudik’, a tradition event when we get back to our hometown where our childhood spent before Eid Al Fitr. Mudik is an extraordinary moment when we can spend the time with our family because our daily activities taking too much of our time. We come to our hometown with happiness. We meet our family, our parents, our siblings, and our relatives.
When Torabika sent us the brief for their new digital video campaign, we were very excited. In Indonesia, it’s very common for woman to make coffee for their husband. Torabika want to change that perspective. Actually, I’m not coffee lover, but feminism theme is a great theme for video concept.
Yeay, vacation!
The day we waiting for finally come! After 3 hectic months, Anatman crew and family go to Bogor to release some pressures (and rejects revisions, hahaha). We gathered together in harmony and peaceful (see the sentence in the first bracket).
This was a fun project between Anatman and Johnson & Johnson. It was a wrap when the sun was still on our heads, which is amazing as it never happens! This video is a public service announcement to raise awareness about the affect of worm infection on a child’s intelligence potential.
That day was supposed to be a day filled with testosterone; long hair, jeans that hasn’t been washed for months, tattoo on some of the body parts, and beard that grows wildly. But there’s one word can change all of that: affection.
What an amazing weekend we just had and what an honour it was to be invited to attend the WebTVAsia Awards 2016, in Seoul, Korea, travelling with a big group of funny and entertaining Indonesians.
This was a fun collaboration working with the e-commerce startup, Kudo, an online platform for being resellers for various top named merchants.
A huge thank you to Go-Jek for selecting Arang & Asa as the Best Video at your awards ceremony! We are very humbled after seeing all the incredible talent shown in all the films entered.