Client: Traveloka
A chance. Have you ever missed your chance to take a holiday? I’m sure, once or twice, we missed our chance.
Spending time with family is the most important thing. What if time is the hardest thing you can give to your family? Traveloka wants us to remember: no matter what, family comes first.
Client: First Media
Agency: –
Happiness has a different meaning for everyone. The smallest thing can make people happy and spread the happiness to others. When First Media asked Anatman to define ‘Happiness’ with a video, it was also a happiness for us.
Not many people know that the original Indonesia national anthem, Indonesia Raya, consists of 3 stanzas. Most Indonesians only know the first stanza. The song was introduced by its composer, Wage Rudolf Supratman, on 28 October 1928 during the Second Indonesian Youth Congress in Jakarta. In July 2017, the original Indonesia Raya was re-introduced to all Indonesia citizens.
You must have heard the famous Ricola jingle. Yes, the one with some kind of trombone sound! Anatman Pictures had the chance to shoot a Ricola TVC. Woohoo! RedComm as the agency prepared a brilliant concept for this video. We prepared everything to make sure the production went perfectly and smoothly.
Suatu hari saya mendapat undangan dari teman saya, seorang frater (calon pastor dalam Katolik), untuk mengajar grup anak muda gerejanya tentang basic filmmaking. Frater Tiro sedang mendapat penempatan di desa Danan, Wonogiri, kira-kira 3 jam perjalanan darat dari kota Yogyakarta.
One night my phone was ringing. I saw the caller: Putra. I picked the phone up.
“Fik, have you ever write a script for commercial?”
“Umm, I haven’t. Why do you ask?”
“Do you want to write a script for Bukalapak commercial?”
“I’ve never tried before. But that’s a challenge. Okay, I will. What do you want?”
Putra explaining the brief. Then I googling how to write a script.
Voila! The script is done. That’s my first experience in scriptwriting.
I was extremely happy when I got the news: Anatman Pictures will shoot Essien. Yes, Michael Essien! As a football fan since I was a boy (i’m still a boy, anyway) and Chelsea FC is one of my favorite football clubs, the news is oasis in a desert!
For a huge name like Essien, I would totally understand if he was arrogant and acted like a rockstar. But he doesn’t. He’s very humble and down to earth.
In Indonesia, Ramadan is an extraordinary and holy month. We have special and unique ways to celebrate Ramadan and Eid Mubarak (‘Lebaran’ in Bahasa Indonesia). Based on that insight, Anatman Pictures collaborated with Grey and P&G to make a very emotional video to celebrate Ramadan, basing it on one of the most important people in our lives who are often taken for granted, our mothers.
When I, as Anatman’s scriptwriter, was writing the script for GO-JEK’s Ramadan campaign video, I imagined a wise and old guy to be cast as the main GO-JEK driver. Based on GO-JEK’s initial thoughts, the plot was to be about a GO-JEK driver helping people to celebrate Ramadan, especially during the break fasting. The driver realizes the small acts of kindness that he gives can lead to other acts of kindness.
When Torabika sent us the brief for their new digital video campaign, we were very excited. In Indonesia, it’s very common for woman to make coffee for their husband. Torabika want to change that perspective. Actually, I’m not coffee lover, but feminism theme is a great theme for video concept.