Client: COCOWORK Production Year: 2018 Maybe some of us will be confused when we hear the term ‘co-working space’. Through this video, EVHIVE is rebranding their company to COCOWORK and introducing the audience to a new era of working. With the hashtag #UbahCaraKerjamu or in English ‘Change the Way You Work’, COCOWORK invites us not...
1 full year of creating concepts, shooting, editing, colour grading, sound mixing, and we need 1 more activity to refresh our soul (haha). Yeah, correct: a holiday in Bali!
Client: Traveloka
A chance. Have you ever missed your chance to take a holiday? I’m sure, once or twice, we missed our chance.
Spending time with family is the most important thing. What if time is the hardest thing you can give to your family? Traveloka wants us to remember: no matter what, family comes first.
Client: First Media
Agency: –
Happiness has a different meaning for everyone. The smallest thing can make people happy and spread the happiness to others. When First Media asked Anatman to define ‘Happiness’ with a video, it was also a happiness for us.
You must have heard the famous Ricola jingle. Yes, the one with some kind of trombone sound! Anatman Pictures had the chance to shoot a Ricola TVC. Woohoo! RedComm as the agency prepared a brilliant concept for this video. We prepared everything to make sure the production went perfectly and smoothly.
Director : Craig Leeson
Writers : Mindy Elliott (additional writing), Craig Leeson
Apa jadinya jika Adam dan Eve tak terbujuk serpent untuk memakan apel?
Bumi tanpa plastik.
I was extremely happy when I got the news: Anatman Pictures will shoot Essien. Yes, Michael Essien! As a football fan since I was a boy (i’m still a boy, anyway) and Chelsea FC is one of my favorite football clubs, the news is oasis in a desert!
For a huge name like Essien, I would totally understand if he was arrogant and acted like a rockstar. But he doesn’t. He’s very humble and down to earth.
In Indonesia, Ramadan is an extraordinary and holy month. We have special and unique ways to celebrate Ramadan and Eid Mubarak (‘Lebaran’ in Bahasa Indonesia). Based on that insight, Anatman Pictures collaborated with Grey and P&G to make a very emotional video to celebrate Ramadan, basing it on one of the most important people in our lives who are often taken for granted, our mothers.
When I, as Anatman’s scriptwriter, was writing the script for GO-JEK’s Ramadan campaign video, I imagined a wise and old guy to be cast as the main GO-JEK driver. Based on GO-JEK’s initial thoughts, the plot was to be about a GO-JEK driver helping people to celebrate Ramadan, especially during the break fasting. The driver realizes the small acts of kindness that he gives can lead to other acts of kindness.
When Torabika sent us the brief for their new digital video campaign, we were very excited. In Indonesia, it’s very common for woman to make coffee for their husband. Torabika want to change that perspective. Actually, I’m not coffee lover, but feminism theme is a great theme for video concept.